Today is the last day of KCRW’s winter pledge drive. It’s also the last day to listen and learn some really valuable fundraising practices.  As a fundraising consultant, I’ve been listening to their fund drive all week and want to share with you some of the things they do really well that would be valuable to any non-profit organization seeking to raise funds from individual donors through a major donor campaign:

1. They have an overall campaign goal for the amount of money they want to raise.  Not only that, they set goals for each hour and let listeners know the progress they are making towards reaching that goal.  They rally around these goals and folks who donate feel great for their contribution towards that specific goal.  
2. They have clear deadlines – both for the overall campaign and for each hour.  These deadlines give a sense of urgency and compel folks to give.
3. They ask for our support, repeatedly.  If they didn’t ask, most of us wouldn’t just randomly decide to give.
4. They say “thank you” all the time and regularly thank people who have given on air.  “Thank you” are the two most important words in fundraising.
5. They get everyone involved in the fundraising process.  All DJ’s, staff and a bunch of volunteers are involved.  Fundraising works best when all staff and board members are involved in the process.
6. They make a clear case for why their station is valuable, which resonates with its audience. 
7. They stress the individual benefits listeners receive and also throw in some nice give-aways (which were all likely donated from sponsors who wanted to support the fundraising drive and also reach out to a broader audience with their products).
8. They use challenge grants.  When I heard the David Bohnett Foundation would double any gift people made, it inspired me to make another donation.
9. They make giving really easy – it only takes a minute to pledge over the phone or online.
10. They have fun with it.

I encourage you not only to tune in today on their last day to learn some great fundraising practices, but also consider making a gift yourself.  I’m a big fan of “Morning Becomes Eclectic” and “Which Way LA”. 

Good listening skills are essential to anyone who wants to successfully facilitate a meeting.  It’s also my number one tip on my “Top 10 Tips for Facilitators”.

As a facilitator, you need to listen closely to what everyone has to say.  Since you are there to serve the entire group, you must actively listen so you can better understand where everyone is coming from so you can help them accomplish whatever they want to accomplish as a group.  Part of the trust you build with the group you facilitate depends on them believing you hear them.  Not only that, your active listening will help ensure other people within the group listen to each other, and actually hear what they have to say.  When folks within a group listen to each other, they are more likely to understand each other and that helps make it a little easier for the group to come to sustainable agreements.

Here are three quick and easy ways to listen:

1. Mirroring:  When someone says something (that isn’t too long), you repeat the words back verbatim to the person who said it.  This is a tactic I often use when I’m facilitating a br Save ainstorming session with a group.
2. Summarizing:  People often take a minute or two to make their point to the larger group.  If I’m facilitating a discussion, I’ll often quickly summarize what someone says to make sure I heard it right.  The point also gets reiterated to the group.   If my summary is slightly off, the person will correct me and then I’ll summarize it again.
3. Clarifying:  Sometimes someone will make a point that isn’t all that clear, or very general.  Before calling on the next person, I will often ask a clarifying question to better understand where they are coming from.  This helps them hear that their point is made and it helps other people in the group.

I recently used all three of these techniques for a community meeting I facilitated for the City of Seal Beach.  I encourage you to give them a try as you facilitate future meetings and see how it goes. 

I'm pleased to report that last week's Fundraising 101 Seminar I led at the Center for Nonprofit Management in Downtown Los Angeles went very well.  For those of you that missed this introductory course, I'm leading another one on  February 5th from 10am to 1pm at the Flintridge Foundation in Pasadena.  Below is the course description.

At today's seminar, we had a great session with lots of participation in the form of discussion, questions and role-playing.  Some memorable points made:

-be sure to thank your donors
-fundraising is an ongoing process
-think of fundraising as an opportunity for a donor to invest in your organization
-engage your Board of Directors in the fundraising process

Folks shared with me after the workshop they learned a great deal and incrased their confidence levels when it comes to fundraising.

Here's the course description:

Course Description
Need to raise funds for your non-profit organization? Where do you begin? What's the secret to success? This workshop will explore the key concepts that underlie the fundraising process, including the development of a case statement, prospecting, cultivation, solicitation and stewardship. You'll have the opportunity to practice what you learn through interactive exercises, such as practicing the art of asking for a major gift. The workshop will also provide a forum for you to discuss any issues you have with fundraising and connect with leaders from other non-profit organizations.

For more info and to register for the next workshop, check out the Flintridge Foundation.

Both the Center for Nonprofit Management and Flintridge Foundation host a number of seminars on a wide-variety of subjects that relate to the nonprofit sector. I encourage you to check out the many resources each offers.

I have a family member who did well running a successful company.  When I asked him why he succeeded, he said “I’ll tell you what everyone will say – work hard, never give up, have vision, etc.”  He paused for a moment, smiled, and looked at me and continued sharing “There was one thing that played a key role in our success.  Once a month, I would invite everyone in my company for a drink, from the most senior staff person to the most junior.  We’d spend the first part just mingling and socializing.  Once everyone had two drinks, I would bring out a note pad and we would brainstorm solutions to whatever problems we faced.  That’s where we generated our best ideas!”

In that spirit, I’ve hosted/facilitated a monthly happy hour for the last year which are not only a place to generate great ideas to improve the quality of life in Los Angeles, but also meet great people as well.  As a consultant, I interact with phenomenal leaders working on a variety of issues all throughout LA.  This is one way in which I bring everyone together and I welcome you to attend. 

My next happy hour is tonight, February 2^nd, starting at about 5:30pm at 7 Grand in Downtown LA.  The question I’m asking folks to consider is “what will you do to make LA a better place in 2010?”  We generally go until about 8:30 or 9pm. I’m looking forward to seeing who attends tonight and introducing some great people other folks they don’t already know.

The LA Urban Rangers, a group I'm a part of outside of my consulting practice, will host their final Malibu Beach Safaris on February 27th.  I will be co-leading these outings and invite you to attend.  Below is information from a recent Ranger email:

Yesterday, I made a short video giving a tour of one of my many office locations here in Los Angeles.  Occassionally working in beautiful places like Griffith Park is yet another reason why I love my work so much.  Enjoy the video!

I'm leading another Fundraising 101 Seminar this Wednesday from 9:30am to 12:30am at the Center for Nonprofit Management in Downtown Los Angeles and welcome you to attend.  I'm also leading the same workshop on February 5th from 10am to 1pm at the Flintridge Foundation in Pasadena. 

Here's the course description:

Course Description
Need to raise funds for your non-profit organization? Where do you begin? What's the secret to success? This workshop will explore the key concepts that underlie the fundraising process, including the development of a case statement, prospecting, cultivation, solicitation and stewardship. You'll have the opportunity to practice what you learn through interactive exercises, such as practicing the art of asking for a major gift. The workshop will also provide a forum for you to discuss any issues you have with fundraising and connect with leaders from other non-profit organizations.

For more info and to register, check out the Center for Nonprofit Management.

While I love my consulting work and look forward to working with many more organizations this year, I enjoy doing a bunch of other things outside of consulting.  One group I especially enjoy participating in is the Los Angeles Urban Rangers. 

Below is text from an email update the LA Urban Rangers just sent out, in case your interested to learn more about the group and what we're up to these days.  Maybe we'll see each other in Malibu later this month.

* Our Portable Ranger Station is winging its way back from the 2009 International Architecture Biennale Rotterdam en route to Tijuana! Stop by Performing Public Space, curated by Owen Driggs, at La Casa de Túnel: Art Center from February 6 - March 21. Leave your transit behind and just walk across the border. Other artists in the show include Fallen Fruit, Lauren Bon, and Jane Tsong, among others.
http://cofac101.org/casa.htm

* The new year promises new investigations as well. We are currently working with the University of California's Institute for Research in the Arts on a major project for the UC's Natural Reserve System, returning to the Netherlands next summer to build a field guide for our trail system in Almere's favorite vacant lot, and continuing development of a series of programs for our very own Downtown Los Angeles.

* Finally, thanks to support from the Coastal Conservancy, we will be wrapping up our highly successful Malibu Public Beaches program next month! The newly translated Spanish version of our informative map and guide is hot off the presses, and will be distributed throughout LA County and on the Metro 534 line, and of course, available on our website. Our very last public safari is tentatively scheduled for the last weekend in February. Stay tuned!


Ever onward,
Los Angeles Urban Rangers
http://www.laurbanrangers.org

Here's a link to my most recent email newsletter I sent out.  Enjoy!

Enjoy a great holiday season.  I hope our paths cross in 2010.
Peace,
Ron

Here's a link to my December 2009 Newsletter.  Enjoy!
Happy Holidays,
Ron

I'm staring to plan what trainings I will lead in 2010 and would love to get your input.  Please take a few minutes to fill out my short survey on this.  I really value your input and will do my best to tailor my trainings to your needs. Thanks!

For a listing of the trainings I currently lead, check out my Workshops page.  For a listing of my upcoming tranings, checkout my Calendar page.

Happy Thanksgiving.

The Southern California Leadership Network asked me to share a quote with them about sustainabilty for their monthly email newsletter. 

Here's the full quote:

Why is it important for civic leaders to become involved in conversations around natural resources sustainability?

"When leaders engage in conversations around sustainability, it leads to solutions that transform some of our region's greatest challenges into our biggest assets over the long-term.

For example, the City of Los Angeles' proposed Low Impact Development Ordinance addresses the multiple issues of stormwater pollution, water shortages, flood control, climate change and lack of green space by encouraging sustainable development in a cost-effective way that captures rainwater in a variety of innovative ways onsite rather than having it wash out to the ocean."

Check it out (it's in the Alumni Spotlight Section at the bottom right).  

A few years back, I participated in their Leadership Southern California Program.  More recently, as a consultant, I planned a day-long seminar exploring Koreatown and another one focussing on transit oriented development along the Gold line.

For anyone considering building their leadership skills and building a stronger network here in Southern California, I would recommend both of these programs.

Here's a link to my latest newsletter where I give some general updates on my work. Enjoy!

Last week, I led another fundraising workshop at the Center for Nonprofit Management focusing on creating a strong successful fund development plan.  We had a really good discussion as I went through the various elements necessary to develop a fundraising strategy that will yield the highest results.  I'm leading several upcoming trainings on fundraising and invite you to attend.

It turns out information regarding fundraising is what local nonprofits need most, according to a recent study by the Center for Nonprofit Management.  Their recent State of the Nonprofit Sector report provides a general overview of what current nonprofits are experiencing given the current economic downtown. 

Roughly half of the consulting work I do deals directly with building my clients capacity to raise money.  I've helped multiple nonprofits, including:

• assessing their fundraising capacity
• creating fund development plans
• researching potential funders
• engaging their boards in fundraising
• writing grant proposals
• coaching executive staff
• providing general and customized trainings

Last Friday, I facilitated another seminar for the Southern California Leadership Network.  This time, we looked at a specific neighborhood:  Koreatown.  I really enjoyed putting this seminar together, which invovlved developing the day's agenda and recruiting the speakers.  I especially enjoyed facilitating the afternoon debrief where participants talked about their experiences exploring various aspects of the neighborhood.   Here's a summary of the day that the Southern California Leadership Network just emailed out:

Leadership L.A. focuses on neighborhood development in Koreatown
The Class of 2009 learned how neighborhoods grow and develop in Los Angeles on Oct. 9 with Dr. Fernando Guerra of the Leavey Center for the Study of Los Angeles, Loyola Marymount University, who discussed the DNA of neighborhoods in the city and his "5 Ds" that have driven what L.A. has become: decentralization, democratization, deindustrialization, development of land and demographic shifts. The case study focused on Koreatown, where Fellows met with Korean-American leaders, including Leadership Southern California alumnus Hyepin Im, Korean Churches for Community Development; as well as local business owners, developers, community organizers, historians and neighborhood councilmembers. The class closed the session at the new Solair Wilshire transit-oriented development with L.A. City Councilmember Tom LaBonge. Read more about the day on Twitter by following @SCLN. View photo gallery. 

Earlier today, I attended a Green LA meeting that Mayor Villaraigosa and new Environment Deputy David Freeman both attended and made several commitments to continue working towards making Los Angeles a more sustainable city. Originally a working group supported by the Liberty Hill Foundation, the Green LA Coalition recently became its own independent entity and is now a project of Community Partners.  Green LA is a dynamic coalition of environmental organizations working to transform the region and serve as a collective voice for our region's many organizations working on these issues.  The Coalition released a report prioritizing actions to green LA, and has been working hard over the last several years to work with the city to implement their recommendations.  I'm glad that the Green LA Coalition has grown over the years and am happy to support them in their work (I volunteered to take pictures at today's meeting, which was fun!).

Ever wonder what the life of a consultant is like? Well, now you can get a taste for that life by following me on Twitter.  Not only will I share some of the interesting work I'm doing, but I'll also occassionally update you where I'm doing that work (like right now, as I update this blog, I'm sitting on the beach in Venice where groups of pelicans keep flying by in beautiful formation).   If there are interesting events that I'll be attending, I'll also post some of those too. 

Lately, I have been doing some consulting work for the Los Angeles Neighborhood Land Trust, a fantastic organization that "facilitates the creation of small, accessible community green and open space, such as parks and gardens, to address the inequity of open spaces in Los Angeles’ underserved neighborhoods, and to ensure community participation and collaboration in every step of the process of creating these parks and community gardens."

I’m working closely with their board and staff to help them develop a strategy to implement their long term vision of developing 50 new parks throughout Los Angeles.  This work involves a lot of facilitation at meetings as we brainstorm and prioritize strategies. 

This is a collaborative consulting project for me not only because I’m working closely with their staff and board, but I’m also partnering with Steve Rasmussen Cancian, a former organizer turned into Landscape Architect that has breathed new life into neighborhoods with his engaging work to develop community living rooms, among other things.  Together, we are combining our talents and generating a lot of great ideas for how to generate community parks and open space in a 21^st century Los Angeles. 

If you know of any local community groups that are interested in having more parks and open space in their communities, please email me. 

As many of my consulting clients know, I ride my bike most of the time to meetings and presentations.  I really enjoy riding around town and credit it for my good health.  Outside of consulting, I’m working on developing BikeSage, a community of streetwise bicyclists inspiring others to ride.

A few months back, I ran into some researchers at UCLA Center for Embedded Networked Sensing working on developing a technology called Biketastic that uses cell phones to track bicycle rides.  Excited about the potential of this being a tool that could help potential cyclists discover routes that other cyclists already use, I volunteered to help test this new program in its development stage.

Nearly 150 rides later, I’ve mapped out all of the routes I ride on a regular basis.  Below is a snapshot of one section of the overall map.  As you can see, the streets I bicycle on are sometimes streets with a lot of traffic, but often quieter side streets with less traffic. 

I look forward to continuing my work with the folks at UCLA to further develop, and hopefully one day launch this exciting application.

I'm leading another "What's your Message" media workshop this Thursday at the Flintridge Foundation in Pasadena and welcome you to attend.   Here's more info about it:

"How can people choose to donate to your organization if they don't know you exist?

Media visibility about your organization and work increases your credibility in the community, helps you to obtain financial, in-kind, and volunteer support, and also plays an important role in shifting societal perceptions and moving your organization's mission forward. If you had one minute with a reporter, what would you say? How would you pitch that story to get media coverage in the first place? In this workshop, you'll learn how to craft your message to pitch to media. You'll have the opportunity to practice and receive feedback from both the instructor and your peers in the workshop. The workshop will explore what's newsworthy and discuss various strategies for securing media, including the development of an effective press release.

This workshop is designed for nonprofit professionals with no or only moderate amount of media experience."

I recently facilitated a day long planning session for the Beverly Vermont Community Land Trust, an organization working to exercise land stewardship as the basis for creating pedestrian-centered neighborhoods that emphasize sustainability-oriented affordable housing.

We had an especially productive retreat.  As a facilitator, I helped create a space for the Board of Directors to decide their organization's long-term goals, short-term goals and the beginnings of a 2009/10 workplan. 

At the end of the retreat, one of the participants shared a list she had been making throughout the day of “Ronisms”: little things I said to encourage the group as they made tough decisions throughout the day. 

Here are some of the things I said:  “Nice”, “Excellent”, “Good work”, “Awesome”, “That’s Great”, “Huge”, “Amazing”, “Lets Rock and Roll”, “Give yourselves a hand of applause”, “You folks have chosen well” and “We have less than 40 minutes people”.

I laughed as I heard this list and was reminded that part of my work as a facilitator is to help ensure full group participation in the decision making process, which is done in part by encouraging and affirming participation throughout the process.  By the end of the day, everyone was very happy with the results of their hard work and thanked me for my hard work as a facilitator. 

Facilitation plays a key role in my work as a Consultant.  I've faciliated numerous retreats, board meetings and community meetings. On April 28th, from 7 to 9pm, I'll be leading an "Introduction to Facilitation" workshop at the Los Angeles Eco Village. I invite you to attend.  

Here's more info about the training: "Facilitators play a key role in helping a group make decisions, especially intentional communities and neighborhood groups.  They help create a safe environment where everyone feels like their input is valued.  In this workshop, you’ll explore the benefits of facilitation, explore the group decision making process, explore various tools a facilitator uses, and have the opportunity to practice facilitating a group (and receive feedback).   Good facilitation can significantly raise the quality of life in any group that makes decisions together. Poor facilitation can sometimes chase valuable members away from a group."



 

Last week, I led another “Choosing the Right Fundraising Event” seminar at the Center for Nonprofit Management .   As always, we had an engaging conversation about multiple aspects of putting on a successful fundraising event.  Here are 10 quick tips from the seminar:

1.  Give yourself six months to plan a major fundraising event
2.  Engage your board and volunteers early on in the process
3.  Tailor your event to your audience
4.  The space you choose sets the tone for your event
5.  Write a budget and stick to it
6.  Think outside of the box
7.  Have fun
8.  Keep the event program to 45 minutes or less
9.  Thank and follow up with donors that attend
10. Connect fundraising events to other parts of your organization’s fundraising strategy

During our workshop, I also gave participants the opportunity to practice asking for money, which is something you can also do at your event.  We generated a lot of good ideas and based on our discussion, participants had the opportunity to share their successes and challenges with the rest of the group.  They also walked away with a number of articles on the subject. 

I’m here at LAX waiting to catch my plane to Toronto, Canada, where I will lead another “Winning Campaigns” training for the Alliance for Bicycling and Walking.  This highly interactive, fast-paced and fun workshop gives participants the opportunity to develop their own campaign strategy to win improvements in their local bicycling or pedestrian environment.  This will be the eighth training I have led, having also led trainings in the following cities over the last couple of years: Denver, Albany, Louisville, San Francisco, Los Angeles, Flint, and Philadelphia.

As always, I’m excited to meet local advocates and have the opportunity to bicycle around a new city to gain inspiration for ways in which we can make Los Angeles a better place to bicycle. Later in the year, I’ll lead the same training in Denver and Little Rock.  If you’re interested in learning ways in which to make your own community a better place to walk and bicycle, I encourage you to attend.

(Here's a link to some photos from the training)

This week, the LA Times reported on the exciting work Public Matters is doing to engage the community around food-related issues through the use of media.  Working with high school students and other community members, Public Matters has generated some exciting media content that takes on the issue of the Food Desert in South Los Angeles.  You can watch some of these videos on Public Matters’ Vimeo Site.  The Associated press also recently wrote about Public Matters. 

I’m excited to be a part of the Public Matters team.  Working with the founders, I have been working on helping grow Public Matters so we can engage with more communities. 

“Public Matters generates innovative, artistic, place-based projects that build creative, civic and social capital in communities. Our projects develop creative community leaders. We engage residents in the creation of media-based neighborhood narratives that illuminate its history, character and conditions and integrate the results with broader civic processes, advocacy efforts and community initiatives. Our work addresses social issues through long-term educational projects. Our interdisciplinary approach is creative and analytical, left-brained and right-brained. We establish long-term sustainable programs that evolve beyond our initial involvement and are ultimately shaped by the community and its needs.”

If you’re interested in learning more about Public Matters, or are interested in partnering with Public Matters on a project, please contact me.  Thanks.

I continue to provide a number of capacity building trainings that are open to the public and invite you to attend one of them.  To date, I have the following workshops scheduled and expect to lead several more throughout the year:

·         Hosting a Successful Fundraising Event (3/25)

·         Fundraising 101 (4/2)

·         Winning Campaigns (4/27/-4/29)

·         Introduction to Facilitation (4/28)

·         What’s your Message: Getting Media (5/7)

·         Essentials of Effective Meetings (Date TBD)

In addition to leading trainings that are open to the public, I now also lead customized trainings directly for clients (often for nonprofit staff and Boards of Directors).   Below is a list of trainings I’m able to lead.

 1. Fundraising 101

2. Developing a Strategic Plan

3. Developing a Fundraising Plan

4. Finding Funders: 

5. Tapping into the Wealth of Individuals

6. Crafting a Successful Annual Appeal Letter

7. Introduction to Grant Writing

8. Advanced Grant Writing

9. Hosting a Successful Fundraising Event

10. Building a Strong Board

11. The Art of Cultivation

12. Fundraising Infrastructure

13. Balancing Fundraising with your other Responsibilities

14.  What’s your Message? Getting Media

15. Campaign Planning 101

16. Finding, Engaging and Thanking Volunteers

17. Introduction to Facilitation

18.  Running Effective Meetings

Please contact me if you would like for me to create a customized training for your organization.   I hope to see you at a future training!

I’m really excited about the upcoming Los Angeles Bike Summit on March 7th and encourage you to attend.  “The Bike Summit will bring together bicycle advocates, advocates for healthy communities, and others to network and to plan a bikable healthy future for Southern California.”

The Summit features four keynote speakers from New York City, Portland and Mexico, all with stories and experiences that Southern California can learn from.  I used to have the pleasure of working with one of these speakers – Noah Budnick from Transportation Alternatives in New York City, and am excited he’ll be in town. 

I’ve been working hard to leverage the impact of the Bike Summit by planning a series of meetings on the Thursday and Friday before the conference where I will introduce the Summit’s keynote speakers to staff from local elected officials, transportation agency staff, advocates working on transportation reform, the media and public health professionals.  At each of the five meetings we have scheduled, I will facilitate a forum for the keynote speakers to share best practices, take questions and then have a conversation where we can learn from each other.  Because for as much as Los Angeles has to learn from New York City, Mexico City and Portland, there’s quite a few things we can teach them about like implementing the Orange line dedicated busway/bikeway in the San Fernando Valley, which we will also be touring. 

Then Friday night, we’ll ride in the “Root Down Ride Around”, which will tour important sites of bike advocacy/culture in Los Angeles.  I’ll be presenting at one of the stops to talk about some of the work I did while directing the Los Angeles County Bicycle Coalition. 

I’m really excited about the Summit.  Not only will we be inspired from the keynote speakers, but there will also be over 20 workshops on a variety of topic.  I will be leading one of these workshops: Overcoming the Barriers of Bicycling through Social Networking.  The workshop will explore the BikeSage concept and launch our effort to begin recruiting a larger community of BikeSages in Southern California.  I hope to see you there.

One of the things I appreciate about being a Consulant is having a flexible schedule.  I'm excited to spend the four days before the national election in Nevada working to get out the vote for the Obama campaign.  I encourage you to vote for Barack Obama.  If you're planning on voting for Obama, then I encourage you to contribute to his campaign or volunteer some hours and make some phone calls to swing states.  Or, if you'd like to join me and the campaign in Nevada, please let me know.  The more we can all pitch in to help elect him president, the higher chances he has of winning the election.  Thanks.

Rising gas prices have motivated many Americans to start bicycling and taking transit in record numbers.  While I've experienced this anecdotally while riding around town, I recently learned first hand about the dramatic shifts going on around the country after researching recent media coverage relating to this issue for one of my clients, Bikestation.

Consider some of the following headlines: "Gas Prices Send Surge of Riders to Mass Transit", New York Times; "Bicycling in Region Rolls Up Big Gains", Sacramento Bee; "Interest in Bicycling Soars with Gas Prices", Boston Channel; and even "Save Money, Bike to Work", Christian Broadcasting Network.  For every major media publication that covered this issue, hundreds of smaller media outlets around the country report the same phenomenon.  Check out this Sunday's LA Times Opinion section as well.

As more people consider transportation alternatives, the more that can be done to accomodate these trips by making them safe and enjoyable, the better. 

Locally, we have several organizations that are doing good work: Bikestation provides secure bike parking, the LA County Bicycle Coalition advocates for better policies, the Bike Kitchen provides a space for repair, CICLE gives people the education necessary to ride our streets with confidence.   As a consultant, I've had the opportunity to work with the leadership of all of these organizations and am thrilled with the work they do.

Over the last several years, numerous bicycle related groups and rides have sprung up in Los Angeles, creating the beginnings of a more bicycle-oriented culture.  While much has been gained, there is much work to be done to truly make Los Angeles a bicycle-friendly county. I'm optimistic that this will occur.