The best fundraising advice I ever received was from a seasoned fundraising veteran name Susan.  Shortly after I launched my first nonprofit organization, she said “Your job is to ask.  The person you ask’s job is to decide.  If you don’t do your job and ask, the other person will never have the opportunity to decide.”  The key moment in the fundraising process is the ask.  Get comfortable with it.  Remember, it is your job.  And if you don’t do your job, the person you ask will never do their job – decide on whether or not to give your organization money.