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10 Tips: Fundraising Events
I recently led a workshop on planning successful fundraising events at the Center for Nonprofit Management and shared some of the best practices I've learned over the years as a Consultant.
I'd like to share my top 10 tips with you:
1. Decide your audience: Figure out who you want to attend your event
2. Decide what kind of event to do: What would your audience be most interested in attending? Make sure your organization has the capacity to do it
3. Give yourself six months to plan the event: Working backwards from the event date, put all of these things on a calendar
4. Involve your board, staff and volunteers: Figure all of the various ways you can involve and engage staff, board and volunteers both in the event planning and the event itself.
5. Pick the right location: Pick a location that is easy for your audience to get to. Also, pick a venue that’s going to be right for the event your doing.
6. Aim to raise at least as much as you spend: While fundraising events accomplish other important things like raising your organization’s profile, you want to earn making at least twice of what you spend
7. Keep the program short: Make sure you have a tight agenda and that you’ve let everyone know how long they have to speak. 45 minutes or less
8. Figure out the pitch beforehand: Figure out who will do this and when they will do it during the event. Practice beforehand.
9. Thank your attendees: Thank them for coming when they arrive, when they leave and afterwards with a letter if you can.Be sure to evaluate afterwards: Taking time to evaluate will help you with future events
10. Be sure to evaluate afterwards: Taking time to evaluate will help you with future events
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