I'm leading another "What's your Message" media workshop this Thursday at the Flintridge Foundation in Pasadena and welcome you to attend.   Here's more info about it:

"How can people choose to donate to your organization if they don't know you exist?

Media visibility about your organization and work increases your credibility in the community, helps you to obtain financial, in-kind, and volunteer support, and also plays an important role in shifting societal perceptions and moving your organization's mission forward. If you had one minute with a reporter, what would you say? How would you pitch that story to get media coverage in the first place? In this workshop, you'll learn how to craft your message to pitch to media. You'll have the opportunity to practice and receive feedback from both the instructor and your peers in the workshop. The workshop will explore what's newsworthy and discuss various strategies for securing media, including the development of an effective press release.

This workshop is designed for nonprofit professionals with no or only moderate amount of media experience."